What is puma x fenty?

Puma x Fenty is a collaboration between Puma, a multinational sports footwear and apparel company, and Rihanna, an international pop star and fashion icon. The collaboration was launched in 2016 as part of Puma's mission to bring a fresh and innovative perspective to the world of sportswear.

The collection is known for its edgy, streetwise aesthetic and for pushing the boundaries of what is considered traditional sportswear. It includes a range of clothing, footwear, and accessories, including sneakers, slides, track pants, and oversized hoodies.

One of the signature pieces of the collection is the Puma x Fenty Creeper, which features a thick, elevated sole and a sleek suede upper. The Creeper has become one of the most popular items in the collection and has been worn by celebrities such as Gigi Hadid, Kendall Jenner, and Cara Delevingne.

Puma x Fenty has also been praised for its commitment to diversity and inclusivity, offering a wide range of sizes and styles for all body types. The collection has been a huge success, with many pieces selling out within hours of their release.